As even the most inexperienced sales-person can tell you, you must have the product your customer is looking for in order to make a sale. But how can you do this in goat ranching? It seems that the tastes and interests of the buyers’ market change every year. So how can you keep up?
Many ranchers spend their time buying and selling entire herds in an attempt to catch up to last year’s demands. We see it differently. We believe that if you try to raise quality animals that have the characteristics that are most desirable to you, whether they’re mothering abilities and parasite resistance or a pretty color and large frame, then there will always be people who are looking for the characteristics that are highlighted in your herd. So don't worry about how you're going to sell goats. Instead, focus on how you're going to produce goats that you would want to buy!